FOR IMMEDIATE RELEASE
FIO ENTERTAINMENT FORGES STRATEGIC ALLIANCE WITH GLOBAL MEDIA FUSION TO BRING BRANDS, CONTENT AND MARKETING PARTNERS TOGETHER.
NEW YORK, January 21, 2020—FIO Entertainment announced today that it has joined forces with Global Media Fusion of Los Angeles to produce a portfolio of broadcast and digital content to be distributed globally.
Led by Robert Blagman and Lauren Hirsch Williams, GMF has a deep and rich history and a robust global network of partners including Pepsi, Frito Lay, ABC, Fox, Chevrolet, Discovery Networks, Anheuser-Busch, NBC and many others.
"Global Media Fusion, along with its stellar team, has been instrumental in aligning compelling content and programming with world-class brand partners for decades. We couldn't be more excited about this collaboration and we'll be making several programming announcements in the coming weeks," explained FIO's CEO, Tony Fiorino. "Robert (Blagman) and Lauren (Hirsch Williams) are consummate professionals who 'get' what FIO Entertainment is doing and know how to get things done."
The two firms have identified several properties that are being put into production and should announce the first two in Q1 of 2020.
According to Blagman, "While Tony (Fiorino) and I have known each other for years, only recently did we decide to build this new business model and bring amazing content to our combined network of relationships. This is a very exciting time for us all."
While details of the relationship have not been made public, it is predicated on bringing several moving parts within the entertainment industry together in a symbiotic and mutually-beneficial system of co-reliance. This new business model, set to be brought to market throughout the world in January 2020 will set a new course in TV syndication , digital distribution and an advanced algorithm developed for advertisers to focus on ROI unlike anything offered before.
"Each component in this equation benefits from the efforts and success of the others. So we're all pulling for one another and do what we can to make one another better to move towards a common goal," added RJ Bucaria, president of FIO Entertainment.